Privacy Policy
Last updated: 19-05-2026
Information on the processing of personal data of website users pursuant to Articles 13 and 14 of Regulation (EU) 2016/679
This privacy policy describes the processing of personal data relating to users and visitors (collectively, the “Users” or “You”) of the website of Lifemotion S.r.l. (www.lifemotionmedical.com: the “Site”).
Lifemotion (“we”, “our”, “us”) values your privacy and is committed to protecting your personal data. We process your information in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable privacy laws.
This policy explains:
- What personal data we collect and how
- The purposes and legal bases of processing
- How long we retain your data
- Your rights under the law
- How we protect it
- Your rights under the law
1. Data Controller
The data controller for your personal information is
Lifemotion S.R.L Galleria del Corso 1, 20122 Milano, Italy VAT: 11520880961 (the “Data Controller”)
Email: serviceandrepair@lifemotionmedical.com
Data Protection Officer (DPO): dpo@lifemotionmedical.com
2. What data we collect
We may collect the following categories of personal data, depending on how you interact with us:
2.1 Personal data provided by Users
The Data Controller may process the personal data that Users voluntarily provide through the Site, such as:
- Identity Data: Full name, job title, organisation.
- Contact Data: Email address, telephone number, postal address, country.
- Communication Data: messages and information you share via contact forms, email, phone, or live chat.
Such personal data are collected through the Site and are provided by Users throughcommunications or e-mails sent directly to the Data Controller, by means of the contact detailsmade available within the relevant sections of the Site (e.g., “Contact” section). The content of communications received, including any personal data contained therein, will be processed for the purpose of answering questions and following up on requests received. Users are encouraged to provide Data Controller with up-to-date and relevant data, limited to what is necessary in relation to the purposes for which they are shared.
2.2 Browsing data and cookies
The Data Controller may collect personal data from Users of the Site automatically, in the followingways:
- Technical and Navigation Data: information relating to the devices with which Users connect to the Site, IP address, log data, browser type, operating system, device identifiers, pages viewed, date, time and duration of each visit, interactions, referrers, as well as other parameters relating to the User’s operating system and computer environment.
- Cookie Data: data collected through cookies and similar technologies (e.g. WordPress) installed on the Site, for the purposes and in the manner set out in the cookie policy available at the following link [https://www.cbmlifemotion.com/cookie-policy/]. For complete information on the cookies used, the third-party services involved and the applicable retention periods, please refer exclusively to the Cookie Policy.
3. Purposes and legal bases
The personal data collected through this website (hereinafter jointly referred to as “Data”) will be processed for the purposes, on the legal bases, and for the retention periods set out in the table below.
Purpose | Categories of Data processed | Legal basis | Retention period |
Responding to enquiries and service/products requests – answering and following up on requests that users send through the contact forms, email addresses and other contact details available on the website. | Identity Data, Contact Data, Communication Data | Legitimate interest of the Data Controller in pursuing its business activities and following up on user requests (Art. 6(1)(f) GDPR). This legitimate interest has been balanced against the reasonable expectations of the data subjects and, since the processing is carried out at the request of the user, it has been deemed to prevail. Where the enquiry concerns pre-contractual steps, performance of pre-contractual measures at the data subject’s request (Art. 6(1)(b) GDPR). | Up to 24 months from closure of the request/last contact and, where applicable, for the entire duration of any contractual relationship, as well as for the time required to comply with legal or regulatory obligations and to ensure the judicial protection of the Data Controller’s rights, in compliance with the applicable limitation periods. |
Performance of the contract for the supply of products and services – management of the contractual relationship, provision of the requested products and/or services, as well as sending information, materials or proposals related to the data subject’s request. | Identity Data, Contact Data, Communication Data | Performance of a contract or implementation of pre-contractual measures taken at the data subject’s request (Art. 6(1)(b) GDPR). | For the entire duration of the contractual relationship and for the following 10 years, in compliance with the limitation periods established under applicable law. |
Operating, securing and improving the website – monitoring proper functioning of the website, resolving issues, preventing fraud, implementing security measures, and making improvements. Includes web server and security logs. | Technical and Navigation Data | Legitimate interest in ensuring network and information security and the proper operation and maintenance of the website (Art. 6(1)(f) GDPR). | Web server and security logs: 6 months from collection, unless a longer period is required to investigate security incidents. Other operational data: for as long as necessary to resolve issues and comply with applicable regulations. |
Cookies– audience measurement, performance analysis and, where applicable, marketing via cookies and similar technologies. | Cookie Data | As set out in our Cookie Policy, available at [https://www.cbmlifemotion.com/cookie-policy/]. | Retention periods for cookie data are specified in the Cookie Policy. |
Judicial protection – protecting the Data Controller’s rights and interests in and out of court in the event that unlawful activities are carried out on or through the website. | All categories of Data, to the extent relevant | Legitimate interest in the protection of the Data Controller’s rights, including the constitutionally guaranteed right of defense (Art. 6(1)(f) GDPR). | For the duration of any dispute, until the time limits for appeals have expired. |
The provision of Datais mandatory because is necessary to enable the Data Controller to provide the requested services, manage Users’ requests, comply with legal obligations and pursue the other purposes described in this privacy notice. Any refusal to provide such Data may result in the inability to provide the requested services or to follow up on the user’s requests.
When retention lo longer applies, Data is securely deleted or irreversibly anonymized.
4. How we share your Data
We do not sell your Data. We may share it with:
- authorized employees and representatives who need access for their duties.
- trusted service providers acting as processors (e.g., hosting, security, analytics, consent management, contact‑form tooling) under written data processing agreementscompliant with art. 28 GDPR.
- third parties who provide services that are accessory or instrumental to the activities of the Data Controller, including in relation to the development, supply and operational maintenance of the website.
- professional advisers (e.g., legal, accounting and tax consultants) operating as autonomous data controllers or as processors, as the case may be.
- public authorities and regulators where required by law.
The full list of recipients of personal data is available upon request, to be sent to the contact details indicated in section 8 below.
5. Modalities of Processing
The Data shall be processed using manual and digital tools, with logic strictly related to the purposes indicated above, and in such a way as to guarantee the security and confidentiality of the Data through the adoption of suitable technical and organisational measures to prevent unauthorised access, disclosure, modification or destruction of personal data.
6. Data transfers
Where processing involves a country outside the European Economic Area (EEA), we ensure appropriate safeguards such as:
- European Commission adequacy decisions for the destination country and/or for the recipient’s certification scheme, where applicable; and/or
- Standard Contractual Clauses (SCCs) adopted by the European Commission, supplemented as necessary in light of transfer risk assessments.
You can request further details about such safeguards by contacting us at the addresses indicated in section 8.
7. Website security
We take security seriously and implement technical, administrative and organisational measures to protect your Data, including:
- Regular software and security patches.
- Firewalls and malware scanning.
- Strong access controls and encryption.
- Monitoring and backup solutions.
8. Your rights
Users, as data subjects (i.e., subjects to whom the Data refer), are holders of the rights conferred by the GDPR. In particular, pursuant to Articles 15-22 of the GDPR, data subjects have the right to request and obtain, at any time, access to their personal data, information on the processing carried out, rectification and/or updating of personal data, cancellation and restriction of processing. They also have the right to object to the processing and to request data portability (i.e. to receive personal data in a structured, machine-readable, commonly used format). Finally, data subjects always have the right to revoke their consent at any time (this, in any case, will not affect the lawfulness of processing carried out on the basis of consent given before revocation) and to lodge a complaint with a supervisory authority (in Italy: the Garante per la Protezione dei Dati Personali).
Requests concerning the exercise of the above rights should be addressed to the following addresses:
- by mail, to the address Galleria del Corso 1, 20122 Milano; or
- at e-mail: serviceandrepair@lifemotionmedical.com
- at Data Protection Officer (DPO)’se-mail: dpo@lifemotionmedical.com
To the same addresses indicated above, users may also send requests concerning the recipients of the Data, as well as requests for clarifications concerning this privacy policy.
9. Links to other websites
This privacy policy relating to the processing of personal data relates exclusively to the Data collected through the Site and with reference to the purposes identified in paragraph 3 and, therefore, is not and shall not be deemed applicable to other websites consulted and/or consulted through links and/or widgets (e.g. social networks): such other websites shall process any Data collected as autonomous data controllers and in accordance with their respective privacy policies, the consultation of which by Users is expressly recommended.
This information notice may be subject to change over time – also in connection with the possible entry into force of new sector regulations, the updating and/or provision of new services or technological innovations – so we invite the User to periodically consult this page.
10. Updates to this policy
We may update this Privacy Policy to reflect changes in law, technology, or our practices. The latest version will always be published here with the “Last updated” date.